Source: Highsnobiety
Summary
J Balvin is the face of New Balance’s latest Abzorb 2010 campaign. The Puerto Rican star showcases the sneaker’s bold design and vibrant colorways. According to Highsnobiety, the Abzorb 2010 was first introduced in the early 2000s and has since become a staple in the New Balance lineup. The new campaign highlights the shoe’s comfort and style.
Our Reading
The look feels familiar.
New Balance revives the Abzorb 2010, a shoe that was first popular in the early 2000s. The brand taps J Balvin as the face of the campaign, showcasing the shoe’s bold design and vibrant colorways. The Abzorb 2010’s comfort and style are highlighted in the campaign. The shoe’s revival is a testament to the cyclical nature of fashion trends. The Abzorb 2010 is back, and it’s still all about the chunky sole.
Author: Evan Null
