Source: CNBC
Summary
NBA star Stephen Curry’s nine-year partnership with Under Armour has come to an end. The split was first announced in November, with Curry’s team saying that the decision was mutual. Curry’s deal with Under Armour was reportedly worth over $4 million per year. He was a key endorser for the brand, helping to launch the Curry 1 sneaker in 2013. The partnership was seen as a major coup for Under Armour when it was signed in 2013.
Our Reading
The trend returns with a new name. Curry’s departure from Under Armour marks the end of an era, but it’s a familiar story in the world of sports endorsements. The cycle of athletes switching brands is nothing new. Curry’s Under Armour deal was seen as a major coup in 2013, but the brand’s struggles in recent years have been well-documented. The news of his departure was first announced in November, a move that was likely inevitable.
Author: Evan Null
