Source: Wallpaper
Summary
Le Graal is developing a five-star mountain resort in Cortina, designed by Roman architect Achille Salvagni. Additionally, the company is opening an exclusive private members’ club in Rome. The resort and club are part of Le Graal’s expansion into the luxury hospitality sector.
Our Reading
The look feels familiar. Luxury brands continue to expand into exclusive hospitality ventures. Le Graal’s Cortina resort and Rome members’ club join a growing list of high-end destinations. The trend returns with a new name, but the concept remains the same: exclusive access for the elite. Le Graal’s entry into the market is a reminder that luxury is a cyclical business.
Author: Evan Null
