Nike’s new sneaker is leather, but not for the reasons you think
A $200 sneaker with 'muscle fiber-inspired ribbing' and a red, white, and green insole.
The story
Nike is re-releasing a premium Air Max 95 model with a luxury leather makeover, in collaboration with a Milan retailer, for $200.
Source: wwd.com
Our reading
The One Block Down x Air Max 95 OG Big Bubble Lux is getting a full leather makeover, which is basically just a way to charge $200 for a sneaker that used to be $500. The leather upper is described as having a ‘muscle fiber-inspired ribbing’—which sounds like a very specific kind of pain. The insole has a red, white, and green color scheme, which is probably meant to evoke Italian pride, but also makes it look like a sneaker that just got hit by a traffic cone. The price drop is notable, but not surprising—Nike has always been good at making things feel exclusive, even when they’re just slightly less expensive than before.
