Source: The Business of Fashion
Summary
Miu Miu has risen to second place in the rankings, driven by a 30 percent increase in demand for its crochet bags, sunglasses, and its ongoing collaboration with New Balance, featuring tennis star Coco Gauff.
Our Reading
The trend returns with a new name. Miu Miu’s crochet bags and New Balance collaboration tap into the ongoing 90s revival. The brand’s sunglasses echo the iconic styles of the early 2000s. Coco Gauff’s involvement brings a fresh face to the classic collaboration model. Miu Miu’s resurgence is a reminder that fashion’s cyclical nature is always on repeat. The look is new, but the formula is familiar.
