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Source: WWD
Summary
Erewhon and Ject, an aesthetics company, are partnering to offer complimentary treatments to Erewhon members at an event in Los Angeles. The event will take place on March 16. According to Ject, the partnership aims to provide Erewhon members with exclusive access to its treatments.
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The trend returns with a new name.
The wellness-obsessed crowd will get a taste of luxury with Erewhon’s partnership with Ject. The upscale health food store is teaming up with the aesthetics company to offer complimentary treatments to its members. It’s a familiar move, reminiscent of similar collaborations between health food stores and wellness brands. The event will likely feature a range of treatments, from facials to massages, designed to pamper Erewhon’s loyal customers. It’s a clever way to upsell and create a sense of exclusivity around Ject’s services. As usual, accessibility arrives late to the party, but Erewhon’s members will get a first look at what’s been trending in the wellness world.
Original observation: The wellness elite are rebranding self-care as an experience.
