Source: CNET
Summary
Venmo is now available on the Google Play store, allowing users to make purchases and send payments directly within apps. According to Google, in-app purchases have increased, with 70% of Play Store revenue coming from in-app purchases. Venmo’s addition is expected to expand payment options for users.
Our Reading
The launch follows a familiar script.
Venmo’s arrival on Google Play is the latest example of a payment service trying to get a piece of the in-app purchase action. Because what the world really needed was another way to pay for stuff. Venmo joins the likes of Google Pay, PayPal, and credit cards as options for users to spend their money. Because choice is good, right? The addition of Venmo is just another iteration of the same idea: making it easier for people to spend money on apps and games.
Author: Evan Null
