Source: BroBible
Summary
A New York Times investigation found that DraftKings uses AI to identify gamblers likely to lose money and target them with promotions. The company built a machine learning model in 2023 to score bettors based on their habits. High-scoring users received free bets and bonuses to encourage more gambling. Former employees described the practice as predatory, with one stating that problem gamblers were seen as the best investment. The report highlights concerns about the ethics of AI in the gambling industry.
Our Reading
The habit gets a new name.
DraftKings calls it “engagement.”
They use AI to find the losers.
They send them free bets.
It’s not a reward. It’s a trap.
Original observation: Gambling isn’t a hobby. It’s a business model.
Author: Evan Null
