A sneaker remembers its own name after 30 years
The Air Jordan 6 White Infrared is coming back with a long-lost detail.
The story
The Air Jordan 6 White Infrared is set to release on November 7, featuring original Nike Air branding on the heel, a detail absent since its 1991 launch.
Source: wwd.com
Our reading
The Air Jordan 6 White Infrared is coming back with a detail that hasn’t been seen since 1991: the Nike Air logo on the heel. It’s like a forgotten relative showing up to a family reunion and remembering their own name.
For years, the shoe’s branding was stripped down to the Jumpman, but now it’s back to being a proper Nike product. It’s like a museum exhibit that finally gets its original label, even though no one knows what it means.
The shoe is coming back with the same price as a used textbook, but for some reason, people are still excited. Maybe they just want to feel like they’re wearing a piece of history, even if it’s a piece of history that forgot its own name.
