A 40-year journey from hosiery to yachts, all while insisting on patience
A fashion executive's long road to a diversified empire.
The story
Sandro Veronesi reflects on 40 years of leading Oniverse, a diversified Italian group with brands in fashion, wine, and yachts, emphasizing customer focus and slow growth.
Source: wwd.com
Our reading
Sandro Veronesi has spent four decades building a fashion empire that includes everything from innerwear to yachts, all while insisting that patience is the key to success. The man who once ran a company that started as a hosiery brand now oversees a universe of brands, and he’s still talking about how slow and steady wins the race.
It’s hard not to notice that the same patience that helped him grow a business also seems to have delayed any real explanation of why a wine retailer and a yacht maker are part of the same group. But maybe that’s the point — no one expects answers, just a steady stream of innerwear and fine wine.
Veronesi’s universe is full of brands, but his favorite is probably the one that lets him say ‘customer-centric’ without ever having to explain what that actually means.
