A fire pit that doesn’t need firewood, but still needs a credit card
A new fire pit claims to solve the problem of firewood, but only if you can afford it.
The story
A fire pit company introduces a propane-powered version of its product, emphasizing ease of use and no firewood required.
Source: brobible.com
Our reading
The new fire pit is described as perfect for people who don’t want to deal with firewood, but the real selling point seems to be the convenience of not having to deal with firewood. It’s like a toaster oven for backyard gatherings, except the only thing it toasts is the idea of being a responsible adult.
The UV-resistant tabletop is meant to protect against burns, but it’s unclear if it also protects against the embarrassment of admitting you’re too lazy to build a fire. The product’s marketing is less about practicality and more about the illusion of effortlessness, like a gym membership for people who hate working out.
It’s not that the product is bad—it’s just that the problem it solves is more of a hypothetical inconvenience than a real one. But hey, if you’re paying for a fire pit that doesn’t require firewood, you’re not just buying a fire pit. You’re buying a status symbol for people who don’t want to be seen as the type of person who burns wood.
