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Source: Highsnobiety
Summary
Adidas has opened a new flagship store on Fifth Avenue in New York City. The store offers a wider range of performance products compared to its Sportstyle locations in SoHo and Williamsburg. The new store is part of Adidas’ efforts to expand its retail presence in the US market.
Our Reading
The look feels familiar. Adidas’ latest flagship store on Fifth Avenue is a scaled-up version of its Sportstyle locations. The brand is doubling down on performance products, a category that has been gaining traction in recent years. The move is a clear nod to the ongoing trend of athleisure wear. Adidas is joining the likes of Nike and Under Armour in the high-end retail space on Fifth Avenue.
Author: Evan Null
