Source: Fortune
Summary
The Campaign for a Family Friendly Economy plans to spend $50 million to back Democrats in congressional races, focusing on child and elder care plans. The group aims to make caregiver issues more salient in elections, as the cost of child care continues to rise and waiting lists for federal child care subsidies grow. The campaign will support Democrats in Senate races in North Carolina, Georgia, Michigan, Maine, and Ohio, and in House races in Iowa and Pennsylvania.
Our Reading
The numbers tell one story.
The Campaign for a Family Friendly Economy is putting its money where its mouth is, backing Democrats with a significant investment. The group’s focus on child and elder care plans comes as the cost of child care continues to rise, and families feel the pinch of rising costs. The campaign’s efforts may resonate with voters, particularly those in the “sandwich generation” who are caring for both children and parents. The group’s support for Democrats may also reflect the growing recognition of caregiver issues in elections. As the pandemic laid bare the child care industry’s precarity and necessity, candidates are now centering their campaigns around child care affordability.
The strategy enters a familiar phase: using family-friendly policies as a wedge issue.
Author: Evan Null
