Source: McKinsey
Summary
McKinsey research predicts that the U.S. B2C retail market will generate up to $1 trillion in revenue from agentic commerce by 2030, with global projections ranging from $3 trillion to $5 trillion.
Our Reading
The trend returns with a new name.
Agentic commerce, a concept that has been around for years, is now being rebranded as a trillion-dollar industry.
The idea of personalized shopping experiences and AI-powered retail is not new, but the numbers are getting bigger.
The cycle of innovation and rebranding continues.
The future of commerce is just a rehashing of old ideas with new price tags.
As the market grows, so does the hype around agentic commerce, but the core concept remains the same – using data to sell more stuff.
Author: Evan Null
