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Air Jordan 4 gets a kid’s colorway, adults get the leftovers

The most iconic sneaker gets a new look, but only for the under-10 crowd.

Image from wwd.com
Image: wwd.com · Original article

The story

A new colorway of the Air Jordan 4 Retro 'Hang Time' will be released exclusively for children in February 2027, with adult sizes still available for other colorways.

Source: wwd.com

Our reading

The Air Jordan 4 Retro ‘Hang Time’ is getting a new colorway, but only for kids. That’s right — the sneaker that defined a generation’s basketball swagger is now being sold in sizes that require a parent to tie the laces. The Deep Royal Blue/Black version features a Jumpman logo surrounded by clouds, a removable Velcro patch, and a hangtag keychain. It’s like a grown-up sneaker, but with the responsibility of a toddler’s shoe. The adults will have to wait for the Fire Red and Georgetown colorways, which are presumably for people who don’t need a keychain to keep track of their feet.

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