Source: Vogue
Summary
Alanui’s cofounders Carlotta and Nicolò Oddi have opened a new headquarters in a Milanese palazzo, consolidating all brand activities under one roof. The move marks a significant expansion for the brand. According to the founders, the new space will foster creativity and collaboration. The palazzo’s historic charm will reportedly influence the brand’s aesthetic. The move is seen as a bold step for the brand.
Our Reading
The trend returns with a new name. Luxury brands expanding into historic spaces is a familiar concept. Gucci’s Palazzo della Mercanzia in Florence and Fendi’s Palazzo Fendi in Rome come to mind. The Oddi siblings join the ranks of designers repurposing historic Italian spaces. Alanui’s new headquarters is the latest iteration of this trend. The move solidifies the brand’s status in the luxury market.
Author: Evan Null
