Alberta Ferretti Fall 2026: Sweet Escape

Alberta Ferretti Fall 2026: Sweet Escape

Source: Vogue

Summary

Lorenzo Serafini presented his Spring 2023 collection in Dubai, marking a departure from the brand’s usual Milan showcase. The collection featured “progressive romantics” and discreet elegance, catering to the local market.


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The trend returns with a new name.

Lorenzo Serafini’s Dubai showcase echoes the 90s-era trend of luxury brands expanding to new markets. The “progressive romantics” aesthetic recalls the era of grunge-meets-chic. Discreet elegance is a phrase that could have been used to describe 90s minimalism. The collection’s timing feels like a revival of the early 2000s’ fascination with Middle Eastern luxury. The look is a reiteration of the “orientalist chic” trend that has been cycling through fashion for decades.


Author: Evan Null