Source: Sports Business Journal
Summary
American Express has expanded its US Open tennis coverage through a new deal with the USTA.
The agreement includes enhanced broadcast coverage, increased on-site activation and an expanded Amex Fan Experience area at Flushing Meadows.
As part of the deal, Amex will also become the presenting sponsor of the US Open’s Opening Night Ceremony.
Amex’s US Open coverage will be broadcast on ESPN and Tennis Channel.
According to Amex, the expanded coverage is part of its efforts to increase its presence in the tennis world.
Our Reading
The look feels familiar.
Amex’s expanded US Open coverage is part of a growing trend of brands increasing their presence in the tennis world.
The brand’s roster of sports sponsorships already includes Formula 1, the NBA, and the WNBA.
The US Open deal is a strategic move to tap into the tennis audience.
The brand’s on-site activation and broadcast coverage aim to enhance the fan experience.
Tennis, once a niche sport, is now a major player in the sponsorship game.
Author: Evan Null
Amex’s Tennis Play
American Express is making a strong play in the tennis world with its expanded US Open coverage.
The brand is increasing its presence in the sport through a new deal with the USTA.
The agreement includes enhanced broadcast coverage, increased on-site activation, and an expanded Amex Fan Experience area at Flushing Meadows.
A Growing Trend
Amex’s move into tennis is part of a growing trend of brands increasing their presence in the sport.
Tennis, once a niche sport, is now a major player in the sponsorship game.
The US Open deal is a strategic move to tap into the tennis audience.
On-Site Activation
Amex’s on-site activation at the US Open aims to enhance the fan experience.
The brand’s expanded Amex Fan Experience area at Flushing Meadows will offer fans a unique experience.
The activation is part of Amex’s efforts to increase its presence in the tennis world.
Broadcast Coverage
Amex’s US Open coverage will be broadcast on ESPN and Tennis Channel.
The brand’s expanded coverage is part of its efforts to increase its presence in the tennis world.
The broadcast coverage will offer fans a unique perspective on the tournament.
