Source: WWD
Summary
Authentic Brands Group, a brand management company, is set to acquire an Italian fashion brand. The company, based in New York and Redondo Beach, Calif., is in a strong position to take control of the brand.
Our Reading
The trend returns with a new name.
Authentic Brands Group’s move to acquire the Italian fashion brand is a familiar story in the fashion industry. The company’s portfolio already includes brands like Juicy Couture and Frye. The acquisition is just another example of the consolidation of fashion brands under large conglomerates. The Italian fashion brand will likely undergo a rebranding and repositioning in the market. The look feels like a revival of the 90s and early 2000s, when fashion brands were heavily acquired and rebranded by large companies.
Author: Evan Null
