Apple closes Paris stores, not for a product launch but for a protest
Stores and museums shut as protests loom, but the real question is: who’s really in charge?
The story
Apple closes Paris stores ahead of protests, with other retailers also taking precautions. Some museums and galleries also shut, while others remain open.
Source: wwd.com
Our reading
Apple’s Paris stores are closing early, not because of a new product launch or a customer backlash, but because of a protest. It’s not the first time a tech company has bowed to public unrest, but it’s the first time it’s done so with such a straight face. The stores will reopen Sunday, but only from noon to 6 p.m.—a time slot that feels less like a business decision and more like a bureaucratic afterthought. Meanwhile, the Louvre and Musée d’Orsay are also closing, as if the art world itself is trying to avoid the chaos. It’s a strange moment when the most secure place in Paris is the one that’s least likely to be looted: the museum, where nothing is ever stolen anyway.
