Bridal suite for people who don’t want to be seen
A new New York store offers privacy for people who want to feel special without an audience.
The story
Australian brand Kat the Label opens its first New York City store, a 1,076-square-foot space featuring lingerie, sleepwear, and bridal collections, with a focus on the 'female gaze' and affordable luxury.
Source: wwd.com
Our reading
The new Kat the Label store in New York has a private bridal suite, which is a nice touch for people who want to feel special without anyone seeing them. It’s like a VIP room for people who are already in a relationship but still want to feel like they’re being secretly admired. The store also features a ‘female gaze,’ which is a fancy way of saying the brand doesn’t want men to feel like they’re buying something for someone else. It’s all about making the wearer feel empowered, even if they’re just wearing a slipdress that no one else will see. The store’s interior uses cool blue and espresso brown to make the lingerie ‘pop,’ which is a clever way of saying the colors make the clothes look expensive. But the prices are still ‘affordable,’ which is a relief for people who don’t want to feel like they’re spending a fortune on something that’s basically just a fancy nightgown.
