Source: Bloomberg
Summary
Bloomberg reported that former Apple executive Eddy Cue, known as Schiller, had concerns about new CEO John Ternus’ plan to increase recurring revenue from the App Store. Ternus, who previously led Apple’s services division, is pushing for a shift toward subscription-based models. The report suggests internal debates over the strategy’s feasibility. Apple has not commented on the claims. The App Store remains a major revenue source for the company.
Our Reading
The launch follows a familiar script.
Apple’s services chief wants more cash from subscriptions.
Old guard worries about the plan’s risks.
CEO’s vision clashes with internal skepticism.
Another round of “innovation” that’s just rebranding.
Author: Evan Null
