Source: Hypebeast
Summary
Adidas and Yohji Yamamoto’s Y-3 collaboration has released a limited edition Hu NMD sneaker. Only 1,994 pairs have been released, with a retail price of $400. The shoe features a black and white color scheme with a unique lacing system. According to Adidas, the design is inspired by Yamamoto’s signature avant-garde style. The sneaker is available exclusively on Adidas’ website and select retailers.
Our Reading
The trend returns with a new name.
Y-3’s Hu NMD sneaker enters the cycle of limited-edition collaborations. Adidas and Yohji Yamamoto’s partnership is no stranger to avant-garde designs. The unique lacing system and monochromatic color scheme feel like a rehashing of past Y-3 designs. The exclusivity of the release is a familiar marketing tactic. The $400 price tag is a reminder that scarcity often comes with a hefty price.
Author: Evan Null
