Source: CNBC
Summary
Adidas and Bad Bunny’s partnership has resulted in their first collaborative shoe, which will be released in stores on Friday. The shoe is part of a larger partnership between the brand and the Puerto Rican rapper. According to Adidas, the partnership aims to bring Bad Bunny’s style and creativity to the brand’s products. The shoe’s design and features have not been publicly disclosed. The partnership is seen as a way for Adidas to tap into the growing influence of Latinx culture.
Our Reading
The look feels familiar. Adidas and Bad Bunny’s partnership is the latest example of a brand collaborating with a celebrity to create a limited-edition product. The trend returns with a new name, as seen in previous collaborations between brands and celebrities. The collection enters the cycle, with Adidas following in the footsteps of other brands that have partnered with celebrities to create exclusive products. Bad Bunny’s style is being repackaged as a limited-edition shoe. The partnership is a prime example of how fashion brands repackage the past and sell it as discovery.
Author: Evan Null
