Source: Forbes
Summary
Susana Chen, cofounder of Old Zero, appeared on “Shark Tank” and secured a deal for the company’s art-licensing press-on nails, temporary tattoos, and tooth gems. The company’s products are designed to be temporary and customizable.
Our Reading
The look feels familiar.
Old Zero’s press-on nails and temporary tattoos recall the ’90s and early 2000s trends. The company’s use of art-licensing agreements to partner with artists and brands is a modern twist on the classic collaboration model. The tooth gems, in particular, feel like a revival of the early 2000s’ dental bling trend. The trend returns with a new name, but the aesthetic remains the same. Old Zero’s success on “Shark Tank” is a testament to the cyclical nature of fashion trends.
Trend Revival
Old Zero’s products tap into the nostalgia of the ’90s and early 2000s, with press-on nails and temporary tattoos that feel like a blast from the past.
Customization and Art Licensing
The company’s use of art-licensing agreements allows customers to customize their products with unique designs, a modern twist on the classic collaboration model.
Tooth Gems 2.0
The tooth gems, in particular, feel like a revival of the early 2000s’ dental bling trend, with a modern update.
Cyclical Nature of Fashion Trends
Old Zero’s success on “Shark Tank” is a testament to the cyclical nature of fashion trends, where old ideas are reimagined and rebranded as new.
Author: Evan Null
