Big 12 Moves Texas Tech Opener to Friday, Citing Ratings

Big 12 Moves Texas Tech Opener to Friday, Citing Ratings

Source: BroBible

Summary

Texas Tech’s Big 12 football opener against Houston has been moved from Saturday to Friday, reportedly to boost television ratings. The change may impact the team’s recruiting efforts, as high school prospects in Texas will be competing on Fridays. Mega-booster Cody Campbell criticized the move, while commissioner Brett Yormark defended the decision, citing increased viewership on Friday nights.


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The habit gets a new name.

The Big 12 is chasing ratings, and Texas Tech is along for the ride. Friday night games are the new norm, and the Red Raiders are just another team trying to fit in. Recruiting takes a backseat to TV deals, because who needs high school prospects when you can have primetime viewership? The “best interest of the kids (and) program” is just a distant memory.

Texas Tech’s opener against Houston is now a Friday night affair, because ratings are king. The Red Raiders will just have to deal with the recruiting conflict that comes with it.