Source: Highsnobiety
Summary
Beats is launching a new campaign featuring an exclusive track by a K-pop star. The campaign includes a debut video and a pop-up in Seoul this Friday. The launch is for the new Ambush x Beats Studio3 Wireless headphones. The headphones are a collaboration between Beats and Ambush. The campaign features an unreleased track by the K-pop star.
Our Reading
The trend returns with a new name.
K-pop collaborations are the new norm.
Exclusive tracks are the new marketing strategy.
Pop-ups are the new retail experience.
Seoul is the new fashion capital.
The Ambush x Beats Studio3 Wireless is just another entry in the long line of celebrity-endorsed fashion collaborations.
Author: Evan Null
