Source: The New York Times
Summary
Stefan Larsson, the chief executive of Ralph Lauren, will step down after nearly three years in the role. Larsson will be succeeded by the company’s current chief commercial officer, David Lauren, who is also the son of the company’s founder. Larsson’s departure was announced as part of a broader shake-up at the company, which also includes the retirement of Andrew Howard, the chief financial officer. Larsson had previously worked at Old Navy and Gap Inc. before joining Ralph Lauren in 2016.
Our Reading
The trend returns with a new name.
Ralph Lauren’s leadership change echoes the 90s, when luxury brands frequently swapped CEOs. The look feels familiar, as David Lauren takes the reins, much like other family-led fashion houses. The collection enters the cycle, with Larsson’s departure marking a new chapter for the company. The brand’s search for a new aesthetic will likely follow the predictable pattern of revivals and rebranding. Ralph Lauren’s next chapter is already written: a nostalgic return to its classic roots.
Author: Evan Null
