Source: Fortune
Summary
Steve Davis, president of Elon Musk’s Boring Company, has recently made a series of public appearances, including a livestream discussion and a tour of the company’s tunnels in Las Vegas. This is a departure from the company’s usual avoidance of the media. The shift in tactics may be a response to recent controversies, including a fine for dumping wastewater and an investigation into injuries in the tunnels. Davis’ efforts to engage with the public may be an attempt to improve the company’s image and build support for its projects.
Our Reading
The numbers tell one story.
Steve Davis, once a ghost, now charms the public. Boring Company, fined and investigated, suddenly values transparency. Davis’ media blitz is a calculated move, but will it translate to actual progress? The company’s claims of revolutionizing urban mobility remain unproven. Len Sherman, a Columbia Business School professor, says Boring Company must deliver results to back up its public efforts.
They can’t hide forever.
Author: Evan Null
