Source: Vogue
Summary
Jesse and Lola Pilkington have launched a new clothing collection inspired by Brora’s vintage aesthetic, targeting women in their 20s and 30s. According to Vogue, the collection is a reimagining of Brora’s classic style.
Our Reading
The look feels familiar. Brora’s vintage DNA is rehashed for a new generation. The Pilkingtons’ collection is a revival of the classic British brand’s aesthetic. The trend returns with a new price point. Heritage brands are once again a staple for young women.
The collection enters the cycle of nostalgia-driven fashion. Brands are revisiting their archives and reissuing classic pieces. The 20- and 30-something crowd is buying into the heritage aesthetic. Brora’s vintage charm is now a selling point.
Author: Evan Null
