Source: BroBible
Summary
Dustin Poirier, a retired UFC fighter, revealed that Bud Light terminated their sponsorship deal with him immediately after his June 21 airport arrest for public drunkenness. The arrest video went viral, showing Poirier using a racial slur and challenging an officer to a fight. The loss of the deal will cost him a few hundred thousand dollars. Poirier stated that he intends to quit drinking for good after the incident.
Our Reading
The habit gets a new name.
Dustin Poirier’s airport arrest was a wake-up call, but also a wallet-call. Bud Light dropped him like a hot potato, proving that when you’re a brand ambassador, you’re only as good as your last viral video. Poirier’s loss is a few hundred thousand dollars, but hey, at least he’s quitting drinking for good… until the next sponsorship deal comes along.
Author: Evan Null
