Source: Fortune.com
Summary
Canadian tourism to the U.S. has declined sharply since Trump’s remarks about making Canada the 51st state and the subsequent trade war. U.S. tourism groups are trying to attract Canadian visitors with promotions and discounts. Statistics Canada reported a 25% drop in return border crossings and $2.4 billion in lost travel spending in 2025. Despite some signs of improvement, Canadian travelers remain hesitant due to political tensions and tariffs. Some Canadian snowbirds are avoiding U.S. destinations, and families like Josh Loewen’s have chosen Mexico instead.
Our Reading
The numbers tell one story.
U.S. tourism groups are pushing promotions to bring back Canadian visitors.
Canadian travel to the U.S. remains below 2024 levels.
Tariffs and political tensions are keeping Canadians away.
Businesses are trying to reassure travelers, but the sentiment is still negative.
Author: Evan Null
Canadian Tourism Struggles Amid Trade War
Canadian tourism to the United States has dropped significantly due to political tensions and trade disputes. U.S. tourism organizations are making efforts to attract Canadian visitors with promotions and discounts. However, the decline in travel has been steady since the trade war began, with Statistics Canada reporting a 25% drop in return border crossings and $2.4 billion in lost travel spending in 2025. Despite some signs of improvement, Canadian travelers remain hesitant due to ongoing political issues and tariffs.
U.S. Tourism Efforts Face Challenges
U.S. tourism groups are launching campaigns to attract Canadian visitors, including discounts and special promotions. New York state introduced a “NY Loves Canada” promotion, offering discounts at hotels, restaurants, and attractions. Las Vegas is also offering Canadian dollar equivalency to provide more value. Despite these efforts, the number of Canadian travelers to the U.S. remains well below 2024 levels, indicating a persistent shift in travel preferences.
Impact of Tariffs and Political Tensions
The trade war between the U.S. and Canada has had a significant impact on tourism. Trump imposed import taxes on Canadian products, and Canada responded in kind. The tensions have led to a decline in Canadian travel to the U.S., with some travelers choosing alternative destinations like Mexico. The situation has been exacerbated by the weakening Canadian dollar and rising travel costs, making the U.S. less attractive for Canadian visitors.
Canadian Travelers Opt for Alternatives
Many Canadian travelers, like Josh Loewen, have chosen to visit other countries instead of the U.S. due to political tensions and trade disputes. Loewen’s family, for example, opted for Mexico instead of the U.S. This trend is not limited to Loewen, as some Canadians feel unwelcome in the U.S. due to Trump’s policies and rhetoric. The decision to avoid the U.S. is influenced by a broader sense of discomfort and a desire to support Canadian interests.
Future Outlook for U.S.-Canada Tourism
The future of U.S.-Canada tourism remains uncertain. While some U.S. tourism officials remain optimistic, others are concerned about the long-term impact of the trade war and political tensions. The coming months will be a test for U.S. destinations that rely on Canadian visitors, especially as the snowbird season approaches. However, many Canadians are unlikely to return to the U.S. until there is a change in leadership and improved relations between the two countries.
