Source: BroBible
Summary
Hollywood public relations expert Eric Schiffer believes that Alan Ritchson’s viral video of punching Ronnie Taylor will help his image and popularity. Ritchson punched Taylor in self-defense after Taylor confronted him for riding his motorcycle through his neighborhood. No charges were filed, and the incident may bolster Ritchson’s “tough guy” image. Schiffer says the incident will make Ritchson more popular, especially among fans of his show “Reacher,” as it reinforces his tough-guy persona.
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The habit gets a new name.
Alan Ritchson’s PR team must be thrilled that his “tough guy” image just got a viral boost. Who needs a publicist when you can just punch someone in the face? The “Reacher” star’s street cred just got a major upgrade. His brand is built on toughness, and now he’s proven it in real life. It’s not like he was trying to create a viral moment or anything.
The incident is a perfect example of how a celebrity can turn a negative situation into a positive one. It’s all about spin, baby!
Author: Evan Null
