Source: Bloomberg
Summary
A privately-held company reportedly saw a 16% increase in comparable revenue, driven by the “Blazymania” trend. The company declined to comment on the Bloomberg report.
Our Reading
The trend returns with a new name.
Blazymania echoes past fashion frenzies. The company’s revenue jump is reminiscent of earlier hype cycles. This “mania” is likely to follow a familiar trajectory. The fashion world has seen this before. The look feels familiar, and so does the timing.
Author: Evan Null
