Source: BroBible
Summary
A woman ordered a large bag of chips from Chipotle, but when she opened it, she found only 17 chips inside. She returned to the store and explained the issue to the staff, who gave her a second bag with a large sticker on it. This incident is part of a larger conversation about Chipotle’s portion sizes, which have been criticized by customers and analysts. The company’s CEO has acknowledged that some locations have been skimping on portions and has taken steps to address the issue.
Our Reading
The habit of expecting a decent amount of food for your money gets a new name: “Chipotle-sized portions.”
Stacy Hernandez’s viral video shows the ridiculousness of Chipotle’s “large” bag of chips. Seventeen chips for nearly $5? That’s not a large order, that’s a snack for a goldfish. The fact that she had to go back to the store to get a proper bag of chips is just the cherry on top of this ridiculous sundae. And let’s not forget Chipotle’s CEO suggesting that customers who want more food should just give the workers a “subtle nod and a knowing look.” Yeah, because that’s exactly how it works.
Chipotle’s marketing strategy seems to be “we’ll just charge more and give you less, and you’ll be fine with it because you’re rich.” Newsflash: people who make over $100,000 a year still want value for their money.
The fact that this is a recurring issue for Chipotle is a sign that something is seriously wrong with their business model. Maybe it’s time for them to rethink their strategy and focus on giving customers what they pay for.
And to Stacy Hernandez, we say: thank you for sharing your ridiculous Chipotle experience with the world. You’re a hero.
Author: Evan Null
