Summary
Clarks, a U.K.-based shoe company, reportedly returned to profitability in 2025, marking its first profitable year in two years.
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The trend returns with a new name.
Clarks’ resurgence echoes the cyclical nature of the footwear industry. The company’s renewed focus on comfort and quality might remind readers of the 90s comfort shoe revival. Clarks’ past collaborations with high-end designers could be seen as a precursor to the current luxury-meets-comfort trend. As the brand regains profitability, it’s likely to re-enter the competitive landscape with a mix of heritage and newness. Clarks is back, and so are the 90s.
Author: Evan Null
