Source: Fast Company
Summary
The fashion industry is exploring closed-loop recycling as a way to reduce waste, but some experts believe it’s not a silver bullet. SMART president Brian London says that while closed-loop recycling should be developed, it must complement reuse, not replace it. London emphasizes the importance of designing products for reuse and recycling. The Ellen MacArthur Foundation estimates that only 1% of clothing is recycled globally.
Our Reading
The trend returns with a new name. London’s statement echoes the sentiments of designers who have long advocated for a more holistic approach to sustainability. The focus on closed-loop recycling feels reminiscent of the early 2000s, when the term “cradle-to-cradle” was coined. The Ellen MacArthur Foundation’s statistic on global clothing recycling rates is a sobering reminder of the industry’s progress. Sustainability in fashion is not a new concept, but a rediscovered one.
Author: Evan Null
Circular Fashion: A Familiar Story
The concept of circular fashion is not new, but rather a rebranding of existing ideas. The focus on closed-loop recycling and sustainability is a rehashing of the “cradle-to-cradle” movement of the early 2000s.
The Limits of Closed-Loop Recycling
While closed-loop recycling is touted as a solution to the fashion industry’s waste problem, it has its limitations. London’s statement highlights the importance of designing products for reuse and recycling, rather than relying solely on recycling technology.
The Importance of Reuse
Reuse is a crucial aspect of sustainability in fashion, yet it is often overlooked in favor of recycling. London’s emphasis on designing products for reuse is a reminder that sustainability is not just about technology, but also about design and behavior.
A Sobering Statistic
The Ellen MacArthur Foundation’s statistic on global clothing recycling rates is a sobering reminder of the industry’s progress. Despite the growing awareness of sustainability in fashion, the actual recycling rate remains dismally low.
A Familiar Refrain
The focus on sustainability in fashion is not a new concept, but rather a rediscovered one. The industry’s cyclical nature means that old ideas are often rebranded and rehashed, rather than truly innovated.
