Source: Vogue
Summary
Versace is set to open its third maison on the East Coast, following existing locations in New York City and Palm Beach, Fla. The brand’s expansion marks a significant milestone in its growth strategy.
Our Reading
The trend returns with a new name.
Versace’s maison expansion echoes the luxury brand’s revival of the 90s supermodel era. The opulent aesthetic that defined the brand’s heyday is back in vogue. High-end fashion’s East Coast stronghold is being reasserted. The cycle of luxury is complete.
Versace’s new maison is not a departure, but a return to form.
Author: Evan Null
