Source: Vogue
Summary
Costa Brazil is opening its first brick-and-mortar store in New York City. The space will serve as a hub for hosting artists and storytellers, in addition to the Costa Brazil community. The brand aims to create a unique retail experience that goes beyond traditional shopping.
Our Reading
The trend returns with a new name. Costa Brazil’s foray into brick-and-mortar is the latest iteration of the “experiential retail” phenomenon. The brand joins a long list of labels attempting to reinvigorate physical shopping with art and community-driven spaces. This concept is reminiscent of the 1990s’ ” lifestyle stores.” The look feels like a revival of the “third space” concept popularized in the early 2000s. Costa Brazil’s approach is a reimagining of the retail-as-destination model.
Author: Evan Null
