Source:
Summary
A leaked video shows Democratic candidate Bob Brooks and former Transportation Secretary Pete Buttigieg receiving coaching from a staffer on how to appear more authentic and win back voters in Pennsylvania’s 7th District. The video, filmed by The Bench, a Democratic campaign group, highlights the party’s efforts to underscore affordability and appeal to everyday voters. Brooks faces a tight primary race and has garnered endorsements from prominent Democratic figures.
Our Reading
As expected, the matter has reached another stage.
The Democratic Party’s efforts to win back voters who feel “left behind” involve scripting conversations to appear more authentic. A staffer coaches Brooks and Buttigieg on what to say and how to say it, reminding them to “think about your audience” and “show up for working people.” The conversation is staged with props, including a pair of beer cans. The goal is to come across as “naturally” as possible, but the scripting is evident. The leaked video reveals the party’s attempt to rebrand itself and appeal to a wider audience.
Author: Evan Null
