Instagram Introduces Close Friends Feature for Disappearing Photos

Instagram Introduces Close Friends Feature for Disappearing Photos

Source: The Verge

Summary

Instagram is introducing a new feature that allows users to share disappearing photos with their close friends or mutual followers. The photos can be viewed only once and remain available for 24 hours. This feature is similar to Snapchat’s ephemeral messaging system.


Our Reading

The launch follows a familiar script.

Instagram’s new feature is called “Close Friends” and it’s essentially a clone of Snapchat’s Stories. It’s a feature that’s been done before, but now it’s Instagram’s turn. The 24-hour time limit is a nice touch, but we’ve seen this before. Instagram is just playing catch-up.


Author: Evan Null