Source: Business of Fashion
Summary
A new report by IADS reveals that luxury retailers are adapting to a slowdown in growth by focusing on athleisure and events. The shift towards casual wear is driving this change. Retailers aim to sustain growth through these new priorities.
Our Reading
The trend returns with a new name.
Luxury retailers are turning to athleisure, a familiar territory for many. The focus on events is another attempt to revitalize growth. This pivot echoes past strategies in the industry. Athleisure is just the latest iteration of the 90s’ sportswear revival.
Author: Evan Null
