Source: Vogue
Summary
Designers often collaborate with mass retailers to create limited-edition collections. One such designer is reportedly returning to a major mass retailer for a new collaboration. The exact details of the partnership are not yet known.
Our Reading
The look feels familiar.
Mass retailers have a history of partnering with high-end designers to create affordable, fashion-forward collections. This trend has been seen in past collaborations, such as H&M’s partnerships with Versace and Balmain. The return of this designer to the mass retailer is likely to follow a similar formula. This collaboration is just another iteration in the cycle of high-end designers meeting mass market appeal.
Author: Evan Null
