Source: BroBible
Summary
TKO COO Mark Shapiro explained why the company turned down the Ronda Rousey-Gina Carano fight, which ultimately aired on Netflix. Shapiro stated that the UFC believed the fight would be over quickly, which proved true as Rousey won in 17 seconds. Shapiro expressed concerns that the fight would give a negative impression of MMA to Netflix’s global audience, calling it a “stunt” rather than a meaningful event.
Our Reading
The habit gets a new name.
Fights get rejected based on expected outcomes.
Execs predict the future, and the future is 17 seconds long.
Netflix gets the fight, and the fight gets views.
MMA gets a bad rep, allegedly.
TKO execs are just trying to protect the sport from itself, or so they say.
Author: Evan Null
