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Source: Vogue
Summary
Dior launched its new Addict Lip Glow Oil and gourmand fragrances at a pop-up event in the US. The products feature a blend of oils and fragrances. The event showcased the new additions to the Dior Addict line.
Our Reading
The look feels familiar. Dior’s new lip oil and gourmand fragrances are reminiscent of the 90s and early 2000s when oil-based lip products and sweet scents dominated the beauty scene.
The collection enters the cycle. Dior’s Addict line has been around for years, and the new additions seem like a repackage of existing formulas with a modern twist.
The trend returns with a new name. The obsession with oil-based products and gourmand fragrances is not new, but Dior is rebranding it as innovative and exciting.
The launch event was an attempt to make the new products feel exclusive and special, but the beauty industry is all about accessibility, and it’s only a matter of time before these products hit the mass market.
Original observation: It’s not a new discovery, it’s just a familiar trip down memory lane, packaged in a sleek and modern way.
