Source: CNBC
Summary
Disney CEO Josh D’Amaro has announced plans to streamline the Disney experience. This move is part of D’Amaro’s efforts to improve the overall customer experience. According to D’Amaro, the changes will make it easier for customers to navigate and enjoy Disney’s various offerings. The company has not yet released specific details on the changes. D’Amaro took over as CEO earlier this year, replacing Bob Iger.
Our Reading
The announcement sounds ambitious.
Disney’s latest move to “streamline” its experience is just a fancy way of saying “we’re reorganizing our website… again”. Because what’s more innovative than rebranding the same old thing as “new and improved”? D’Amaro’s promise to make Disney more “navigable” sounds like a euphemism for “we’re finally fixing the glitches we’ve been ignoring for years”. And let’s be real, “improving the customer experience” is just code for “we’re trying to sell you more stuff”.
Author: Evan Null
