Source: The Verge
Summary
Divine, a reboot of the defunct video-sharing app Vine, has been launched with the backing of Jack Dorsey’s nonprofit organization. The app allows users to create and share six-second looping videos, similar to the original Vine app that was shut down by Twitter in 2016. The new app is available on iOS and Android devices.
Our Reading
The launch follows a familiar script.
Divine revives the six-second looping video format that made Vine popular. The app is backed by Jack Dorsey’s nonprofit, because that’s exactly what the world needed – another reboot of an old idea. Divine is available on iOS and Android, because of course it is. The app’s creators promise a “new” experience, but we’ve seen this movie before. Divine is just Vine, but with a different name and a fresh coat of paint. Because who needs innovation when you can just rebrand the past?
