Source: The Business of Fashion
Summary
World Collective partnered with Kinset, a green tech company, to build the DPP library, aimed at helping brands navigate their sustainability compliance requirements. The library provides a centralized platform for managing data and ensuring compliance with environmental regulations. According to World Collective, the partnership will help brands streamline their sustainability efforts. Kinset’s technology will enable brands to track their environmental impact and make data-driven decisions. The collaboration aims to promote sustainability in the fashion industry.
Our Reading
The trend returns with a new name.
Sustainability initiatives in fashion are not new, but the emphasis on data-driven decisions and compliance requirements is a growing focus. The partnership between World Collective and Kinset is just another example of the industry’s attempt to rebrand environmental responsibility as a business opportunity. The DPP library enters the cycle of sustainability solutions, following in the footsteps of previous initiatives. “Greenwashing” gets a digital makeover.
Author: Evan Null
