Source: WWD
Summary
Louis-Antoine Rousseau has been appointed as the brand managing director of Acqua di Parma, effective September 1. Rousseau’s appointment was announced by the brand’s parent company, L’Oréal. Rousseau previously held roles at L’Oréal and other luxury brands. He will oversee the brand’s global strategy and development. The appointment is part of Acqua di Parma’s efforts to expand its presence in the global market.
Our Reading
The trend returns with a new name.
Acqua di Parma’s new leadership is the latest move in the brand’s efforts to revamp its image. Rousseau’s experience in the luxury industry is expected to bring a fresh perspective to the brand. This appointment is reminiscent of the many times luxury brands have turned to seasoned executives to revitalize their image. The cycle of hiring new leadership to boost brand momentum is a familiar one in the fashion industry. As the brand looks to expand its global presence, it’s likely that we’ll see a refreshed marketing strategy and possibly even a rebranding effort. The real question is, what’s old will be new again?
Author: Evan Null
