Source: Vogue
Summary
Jacob Arabo, founder of Jacob & Co, has launched a new diamond cut called the Angel cut, featuring 37 facets. The number of facets is a nod to the length of Arabo’s marriage. The cut is designed to refract light and create a sense of depth. Arabo’s company is known for its high-end jewelry and timepieces.
Our Reading
The look feels familiar. Jacob & Co’s Angel cut enters the market with a story. The 37 facets evoke a sense of exclusivity. The refracted light creates a sense of depth, a common goal in high-end jewelry design. The trend returns with a new name, as diamond cuts get reimagined with emotional backstories.
The Angel cut’s 37 facets are a romantic gesture, tied to Arabo’s personal life. This marketing strategy is reminiscent of other luxury brands that use storytelling to elevate their products. The result is a diamond cut that feels both exclusive and sentimental.
The Story Behind the Angel Cut
Jacob Arabo’s decision to launch the Angel cut with a personal story is a calculated move to create an emotional connection with customers. By tying the number of facets to his marriage, Arabo adds a sentimental value to the diamond cut.
The Refracted Light Effect
The Angel cut’s 37 facets are designed to refract light and create a sense of depth. This effect is not new in diamond cutting, but the Angel cut’s unique arrangement of facets sets it apart from other cuts.
Luxury Marketing Strategies
Jacob & Co’s use of storytelling to market the Angel cut is a common strategy in the luxury industry. By adding an emotional layer to the product, the brand aims to create a deeper connection with customers and justify the high price point.
The Cycle of Luxury Trends
The Angel cut’s launch is part of the ongoing cycle of luxury trends. As new diamond cuts and jewelry designs emerge, they often build upon existing ideas and techniques. The Angel cut’s unique story and design will likely influence future trends in the industry.
Author: Evan Null
